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The world of extreme sports is also one of big business. Kids might think that snowboarding is the ultimate freedom, but this freedom is being marketed to them.
There are kids who get on a BMX bike when they’re eight years old and they go, ‘Whoa, this is incredible,’ and grow up to do extreme sports. It’s the same for me
I’m riveted by extreme sports like big-wave surfing, ‘megaramp’ skateboarding and half-pipe snowboarding. I’m fascinated partly because the sports are so exhilaratingly acrobatic.